Last updated: January 2025
1. Who We Are
LinkedIn Strategy (Powered by LadyBugz) is a South African digital marketing agency specialising in LinkedIn marketing, training, and lead generation for B2B businesses.
Contact: hello@linkedinstrategy.co.za
Phone: 081 598 7578
Headquarters: 16 Montague Road, Sea Park, Port Shepstone, 4241, KwaZulu-Natal, South Africa
2. Information We Collect
We collect personal information that you voluntarily provide to us, including:
- Contact details: Name, email address, phone number, and company name when you fill in our contact form or request a free LinkedIn audit.
- Communication records: Content of emails, messages, and enquiries you send to us.
- Website usage data: Pages visited, time spent on the site, referring websites, and browser type, collected through cookies and analytics tools.
- LinkedIn profile data: When you engage our services, we may access your LinkedIn profile information with your explicit consent to deliver our marketing and optimisation services.
3. How We Use Your Information
We use your personal information for the following purposes:
- To respond to your enquiries and provide requested services
- To conduct free LinkedIn audits you have requested
- To deliver contracted LinkedIn marketing, training, and lead generation services
- To send you relevant marketing communications (only with your consent)
- To improve our website and services
- To comply with legal obligations
4. Legal Basis for Processing
Under the Protection of Personal Information Act (POPIA), we process your personal information based on:
- Consent: When you submit a contact form, request an audit, or subscribe to our communications.
- Contractual necessity: When processing is required to deliver services you have engaged us for.
- Legitimate interest: To improve our services and maintain security, where this does not override your rights.
- Legal obligation: Where we are required to retain or share information by law.
5. Cookies and Tracking
Our website uses cookies and similar technologies to:
- Essential cookies: Enable core website functionality such as form submissions.
- Analytics cookies: Help us understand how visitors use our website so we can improve it. We use Google Analytics, which collects anonymised browsing data.
- Marketing cookies: May be used to deliver relevant advertising and measure campaign effectiveness.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
6. Third-Party Services
We may share your information with the following categories of third parties, solely to deliver our services:
- FormSubmit.co: Processes contact form submissions on our behalf.
- Google Analytics: Provides website usage insights using anonymised data.
- LinkedIn: When delivering LinkedIn marketing services, we interact with the LinkedIn platform on your behalf.
- Email service providers: To send communications you have opted into.
We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including:
- Contact form submissions: Retained for up to 12 months after your last interaction, unless we enter into a service agreement.
- Client data: Retained for the duration of our business relationship plus a reasonable period thereafter for legal and accounting purposes.
- Website analytics: Anonymised data may be retained indefinitely for trend analysis.
8. Your Rights Under POPIA
As a data subject under the Protection of Personal Information Act (POPIA), you have the right to:
- Access: Request confirmation of what personal information we hold about you and receive a copy.
- Correction: Request that we correct or update inaccurate personal information.
- Deletion: Request that we delete your personal information, subject to legal retention requirements.
- Objection: Object to the processing of your personal information for direct marketing purposes.
- Withdraw consent: Withdraw any previously given consent at any time.
- Lodge a complaint: Submit a complaint to the Information Regulator if you believe your rights have been infringed.
To exercise any of these rights, email us at hello@linkedinstrategy.co.za. We will respond within 30 days.
9. Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or alteration. These measures include:
- SSL/TLS encryption on our website
- Secure storage of client data with access controls
- Regular review of data handling practices
- Staff awareness of data protection obligations
10. Children's Privacy
Our services are designed for business professionals. We do not knowingly collect personal information from children under the age of 18. If we become aware that we have inadvertently collected such information, we will delete it promptly.
11. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any significant changes will be communicated via our website. We encourage you to review this page periodically.
12. Contact the Information Regulator
If you are not satisfied with how we handle your personal information, you may lodge a complaint with:
The Information Regulator (South Africa)
Website: inforegulator.org.za
Email: complaints.IR@justice.gov.za
13. Contact Us
For any questions about this privacy policy or how we handle your data:
Email: hello@linkedinstrategy.co.za
Phone: 081 598 7578
Post: LinkedIn Strategy, 16 Montague Road, Sea Park, Port Shepstone, 4241, KwaZulu-Natal, South Africa